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Universitas Sebelas Maret (UNS) policy to become a World Class University (WCU) must be supported by all components, one of the components is by increasing the quality of research and publications. The resulting research products also need to be given a way to convey its benefits to the wider community. To be able to improve the downstream quality of innovative products and research results, Faculty of Medicine (FK) UNS held a Workshop on Collaboration and Downstream Research Workshop which was held on Wednesday (07/26/2023) at the Ballroom of the Ki Hadjar Dewantara Tower UNS Building. 

This workshop presented an expert on the downstream research products from the Faculty of Forestry and Environment, Institut Pertanian Bogor (IPB), Dr. Soni Trison, S.Hut., M.Sc, and also owner of PT. Namanya Vishnutama/Navishu Corp, Ir. H.R. Arya Hadi Setya Jalutanda, M.Sc., ND., Ph.D.

Acting Officer Vice Dean for Human Resources of FK UNS, Finance and Logistics, Dr. Diah Kurnia Mirawati, dr., Sp.S(K), when opening this workshop said that research products should be downstreamed "For us to know that the research that we do every year is mostly funded by Universitas Sebelas Maret through various schemes, it is hoped that in the end it can produce a product or what is known as product downstream,” Dr. Diah explained.

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According to her, good research starts with research on something, then there is a prototype and then produces a product.

Furthermore, she welcomed the efforts of the Faculty Research and Community Service Coordinator (KPPMF) in holding this activity and inviting resource persons who are very experienced in the field of research product Downstream.

"I hope that the colleagues present can make the best use of this opportunity to ask questions and dig deeper about the downstream of this product. Hopefully this activity can provide something useful for the progress of FK UNS," she concluded.

Head of KPPMF UNS Faculty of Medicine, Dono Indarto, dr, M.Biotech,St, Ph.D, AIFM said that this activity invited all Heads of Research Groups in FK UNS.
"On this occasion we invited 38 heads of research groups in FK UNS as well as students and lecturers who already have research products," he explained.Dr. Soni Trison, S.Hut., Msi said that innovation and business are inseparable "No matter how good our innovation is, if our business approach does not exist, then the innovation will only stall in the laboratory, stored in the faculty and the benefits cannot be conveyed to the community," he explained.

According to him, at this time there has been a shift in student passion that knowledge needs to be developed and downstreamed.

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"In developing and driving entrepreneurs, three things are needed, namely willingness, ability and opportunity," he said.

Ir. H.R. Arya Hadi Setya Jalutanda, M.Sc., ND., Ph.D in this workshop said that this research product could be marketed commercially to the public.

"The products that you have made and have researched can actually be marketed to the public as long as they meet the predetermined standards," he mentioned.
According to him, one of the keys to success in product marketing is to be precise in determining the target market.

“Each product that we produce has different characteristics so that the target market for our products is also different. We have to be careful in determining the targets of our products so that our products can be right on target, besides that we also have to be able to explain well the advantages of our products," he explained.

It is hoped that this workshop activity can further broaden participants' insights about the importance of downstream research products and strategies to be able to successfully market the products that have been produced.

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Reporter: Muh. Abu Dawud
Editor: Wartini